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Color psychology in marketing
SYS 1669787 LBL 00000nam-a22^^^^^3i-4500 003 CZ-KlSVK 005 20250705010921.8 008 250705s2025----xr-----|------00|-|-eng-d 020 $q (brož.) $a 9990004213005 020 $q (e-kniha) $a 9788053028479 020 $q (e-kniha) $a 9788053028462 040 $a KLG001 $b cze $e rda 041 $b eng 100 $a Hrejsemnou, Pavel 245 $a Color psychology in marketing 250 $a 1 264 -1
$b IDEAIFY s.r.o. $c 2025 264 -3
$b IDEAIFY s.r.o. 300 $a 102 336 $a text $b txt $2 rdacontent 338 $a svazek $b nc $2 rdacarrier 500 $a DOKUMENT JE K DISPOZICI POUZE V ELEKTRONICKÉ PODOBĚ! 520 -2
$a Have you ever wondered why some brands immediately resonate with you while others fade into the background? Why is Coca-Cola’s logo red and Facebook’s blue? The answer lies in color psychology – a powerful, yet often underestimated, tool that can influence customer perception, emotions, and behavior.This comprehensive book will guide you through the fascinating world of colors and their impact on marketing. You’ll discover how each individual color – from passionate red to calming blue, energetic yellow, luxurious gold, and elegant black – communicates specific messages and evokes particular emotions.You will learn to:Understand the psychological meaning and cultural associations of key colors.Analyze the color choices of iconic global brands.Strategically select color palettes that will strengthen your brand’s identity.Avoid common mistakes when applying colors in marketing.Utilize colors to influence purchasing decisions and build strong emotional connections.Whether you’re a marketer, entrepreneur, designer, or simply want to better understand the world around you, this book is your guide to mastering the language of colors. Stop viewing colors as just aesthetics and start seeing them as a strategic tool for your success! $c ereading 655 $a Literatura faktu, učebnice 655 $a Společenské, humanitní vědy 655 $a E-knihy 655 $a Ekonomie, business, management 655 $a Osobní růst, motivace 655 $a Reklama, marketing, obchod 655 $a Psychologie 655 $a Osobní rozvoj, životní styl
Počet záznamů: 1